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Some of the most powerful improvements one can make in their website presence are often the simplest (and often overlooked): When prospects researching your company arrive at your website, do they understand in the first 10 seconds what you do? and how are you differentiated from your competition?

But as prospects do the same to evaluate your competition as well, what can you do to ensure your homepage hero is doing everything it can to break through and earn you the right to be considered? Homepage hero’s developed without best practices in mind, can impact your business in meaningful ways including significant lead loss, conversions and brand credibility.

But many high-growth companies can often be singularly focused on their product and technology–they leave brand credibility as an afterthought. And no matter what you say about your product —if your brand isn’t credible — you will not be considered.Credibility creates trust. Trust drives action. But many high-growth companies can often be singularly focused on their product and technology–they leave brand credibility as an afterthought.